SEO: The Importance of a Properly Designed Website

Sep 27, 2013
Melissa Mitchell

If you have decided to enter the popular world of online marketing, you are in for a few surprises that you may not be aware of. Search Engine Optimization (SEO) has become one of the most commonly used marketing techniques dedicated to making businesses more visible on the Internet. Most people who are familiar with SEO services believe that keywords and content are the most important aspects of SEO. While both of these are important to successful SEO, according to Studio16 Interactive, a Hamptons Webdesign and Marketing Agency, SEO begins with great website design to get the process going.

If you are doing business online, your website is the equivalent to a storefront on the street. If you owned a brick and mortar store, you would care about the design and set up of your store because your customers are going to form their first impression of your business based on what they see. So if you are looking to bring more traffic to your website, you need to make sure that your website is going to appeal to that traffic once they get there.AFFORDABLE-SEO

You are going to want to make sure the colors are appealing and contribute to your business and branding and you want to make sure the font is easy to read. Studio16 Interactive recommends that you base your business around your customers. In order to make the best experience for your customers and get the most from your SEO practices, you want to look at the navigation of your website in the website design stage. You want to make sure that your website is simple to navigate. The most common cause for lost traffic to a website is that the website is difficult to read or difficult to navigate from one page to the next. You want to make sure your information is broken into categories and that your customers have simple access to those categories.

Another successful SEO practice we recommend is backlinking. Often backlinks are created between one website and another. Often these websites are backlinked by making relationships with business that are within the same market, but aren’t quite a competitor. In order to obtain those relationships, you want to make sure that your website is not only appealing to your website traffic, but also to any potential business partners or other businesses that you may be able to do business with. You want to make sure that your font is simple to read, the pages are easy to navigate, and that your page can show another business that you can get traffic to their page.

Keywords do play an important role and so does the content of your website. Before you can focus on these important elements in SEO, you have to work on the platform that is going to support these factors. Website design is the first step in successful SEO, making it an important step of SEO. All the other aspects are SEO are like the main course for a meal, the website design section of SEO is the plate that holds the meal. Make sure you have all the elements in place before leaping into an SEO campaign.

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